helping consumers mix it up!
Aimed at £½ billion ‘at home’ cocktails market, Mixorama will be mixing it up in the key pre-summer period teaching consumers how to mix cocktails at home. So what better time to introduce the UK’s first-ever experiential retail cocktail promotion - May 2017
Following the success of the Get Wine Wise & WorldbeerathoN campaigns, the new Mixorama grocery promotion has been created by Brand Belief to help consumers know & understand more about the wonderful world of cocktails; how to mix them and how to enjoy them at-home in the key pre-summer period.
Whilst cocktails have traditionally been on-trade based, with mixology and theatre being key aspects, decreases in available disposable consumer income and a reduction in ‘going-out’, combined with a growth in at-home entertaining, means that there’s never been a better time to jump on-board the ‘Cocktail Train’.
Mixorama will help brands and consumers to ‘mix-it-up’ at home.