helping consumers mix it up!
Aimed at £½ billion ‘at home’ cocktails market, Mixorama will be mixing it up in the key festive season teaching consumers how to mix cocktails at home. So what better time to introduce the UK’s first-ever experiential grocery cocktail promotion - December 2018
Following the incredible success of Grocery Gurus other 'Together Is Better' multi award-winning, multi-brand, multi-discipline campaigns, the new Mixorama grocery promotion has been created to help consumers know & understand more about the wonderful world of cocktails; how to mix them and how to drink & enjoy them at-home.
Whilst cocktails have traditionally been on-trade based, with mixology and theatre being key aspects, changes in available disposable consumer income and a reduction in ‘going-out’, combined with a growth in at-home entertaining, means that there’s never been a better time to jump on-board the ‘Cocktail Train’.
Mixorama will help brands and consumers to ‘mix-it-up’ at home.