1st Mixorama event DEC 2018
Helping keep your Spirits Up!
With a target of an exclusive brand in each of the key Cocktails areas of Vodka, Scotch, Gin, Brandy, White & Spiced/dark Rum, Imported Whiskey and relevant Liqueurs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.
A unique experiential & promotional campaign targeting the smaller Mults, Symbol Groups & Independents!
Targeting the smaller Mults, Symbol Groups & independents, Mixorama is a fully integrated Cocktail/Spirits market specific grocery promotional campaign featuring an Experiential Cocktail Bar RoadShow sampling at major mainline stations, plus Social-media & traditional media, Promotions & Trade support, running during the key pre-Festive season in early December 2018.
Cocktail sponsor categories
- Vodka – straight or flavoured
- Rum; White, Spiced or Dark
- Liqueurs; Cream, Coffee, Fruit, Herbal
Campaign Activation Areas
1.Engaged Experiential Cocktail Sampling
- Heavily branded Mixorama Cocktail Bar at 2 London & 1 Regional major mainline stations
- Directly engaging with between 50-75k cocktail aware ABC1 adults plus reaching a further 100k
- Up to 10k perfect-serve, data-collected cocktail samples per sponsor
- Resident Mixologist & fully trained cocktails/spirits trained team
- Cocktail Mini-bar Box prizes at each station visit, guaranteeing hi-traffic and impact
- All supported by;
- Local social-media / media support
- Branded store PoS available
- Major media coverage in over 200 national, regional & on-line titles, reaching around 30 million with a target of 180k individual competition entries, plus
- Reaching a further 12 million ABC1 cocktail aware adults with minimum 50 pieces of editorial
3. Social-media & Web Coverage
- Engaging with around 250k cocktail aware adults
via campaign Facebook, Twitter, Instagram and Website.
- Heavy sponsor branding on www.mixorama.co.uk
with 2 dedicated brand pages/links
- Money-off/discount mobile app with variable targeting across any retailer
- Sponsor branded PoS specifically created for smaller multiples, symbol groups & independents, available direct or download
- Cocktail tasting programme & support
- Major multiples category teams Factfiles & mailings
5. Trade Support & Branded PoS