1st Mixorama event NOV 2017
Helping keep your Spirits Up!
With a target of an exclusive brand in each of the key Cocktails areas of Vodka, Scotch, Gin, Brandy, White & Spiced/dark Rum, Imported Whiskey and relevant Liqueurs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.
A unique experiential & promotional campaign!
Mixorama is a fully integrated Cocktail/Spirits market specific grocery promotional campaign featuring Experiential In-store/RoadShow sampling, plus Social-media & traditional media coverage, Promotions and Trade support, running during Nov 2017.
Cocktail sponsor categories
- Vodka – straight or flavoured
- Rum – White, Spiced or Dark
Mixorama campaign categories
1. Engaged Experiential Sampling
- Mixorama Cocktail Bar visiting up to 25 key Large Format stores across Top 4 Multiples
- Mixorama Cocktail Bar at 2 London mainline rail termini
- Communicating with around ½ million Cocktail aware adult consumers
- Engaging with & sampling to 250k
- Each category sponsor – minimum 20k perfect-serve, data-collected samples
All supported by heavily Sponsor branded RoadShow vehicles & Bar, plus
- Local store media support
- Branded store PoS
- Additional reach through exclusive Shopmium partnership
- Product discovery & new customer acquisition
- Brand / product rich media + mobile coupon
- Product feedback, reviews & buyer insights
- Traditional print & broadcast PR & competition coverage
- On-line & Social media PR & competition coverage
- Mixorama website with heavy sponsor branding
- Reaching up to 12 million ABC1 Cocktail aware adults around 4x’s.
- Drinks cross-category promotions
Helping maximise trade channel activities via constant comms.
- Tesco HQ RoadShow visit
- GSM & store liaison & support
- Full stock & uplift control
- Category teams Factfiles & mailings