1st Mixorama event DEC 2018

Helping keep your Spirits Up!

With a target of an exclusive brand in each of the key Cocktails areas of Vodka, Scotch, Gin, Brandy, White & Spiced/dark Rum, Imported Whiskey and relevant Liqueurs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.

A unique experiential & promotional campaign targeting the smaller Mults, Symbol Groups & Independents!

Targeting the smaller Mults, Symbol Groups & independents, Mixorama is a fully integrated Cocktail/Spirits market specific grocery promotional campaign featuring an Experiential Cocktail Bar RoadShow sampling at major mainline stations, plus Social-media & traditional media, Promotions & Trade support, running during the key pre-Festive season in early December 2018.

Cocktail sponsor categories

  • Vodka – straight or flavoured
  • Scotch
  • Gin
  • Brandy
  • Rum; White, Spiced or Dark
  • Whiskey
  • Liqueurs; Cream, Coffee, Fruit, Herbal 
  • Mixers/Cordials

Campaign Activation Areas

 1.Engaged Experiential Cocktail Sampling

  • Heavily branded Mixorama Cocktail Bar at 2 London & 1 Regional major mainline stations
  • Directly engaging with between 50-75k cocktail aware ABC1 adults plus reaching a further 100k 
  • Up to 10k perfect-serve, data-collected cocktail samples per sponsor
  • Resident Mixologist & fully trained cocktails/spirits trained team
  • Cocktail Mini-bar Box prizes at each station visit, guaranteeing hi-traffic and impact
  • All supported by;
    • Local social-media / media support
    • Branded store PoS available

 2.Main media coverage

  • Major media coverage in over 200 national, regional & on-line titles, reaching around 30 million with a target of 180k individual competition entries, plus
  • Reaching a further 12 million ABC1 cocktail aware adults with minimum 50 pieces of editorial 

 3. Social-media & Web Coverage

  • Engaging with around 250k cocktail aware adults
    via campaign Facebook, Twitter, Instagram and Website.
  • Heavy sponsor branding on www.mixorama.co.uk
    with 2 dedicated brand pages/links
  • Money-off/discount mobile app with variable targeting across any retailer
  • Sponsor branded PoS specifically created for smaller multiples, symbol groups & independents, available direct or download
  • Cocktail tasting programme & support
  • Major multiples category teams Factfiles & mailings

 4. Targeted Mobile App.

5. Trade Support & Branded PoS