1st Mixorama event may 2017

Helping keep your Spirits Up!

With a target of an exclusive brand in each of the key Cocktails areas of Vodka, Scotch, Gin, Brandy, White & Spiced/dark Rum, Imported Whiskey and relevant Liqueurs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.

 

A unique experiential & promotional campaign!

Mixorama is a fully integrated Cocktail/Spirits market specific grocery promotional campaign featuring Experiential In-store/RoadShow sampling, plus Social-media & traditional media coverage, Promotions and Trade support, running during May 2017 in the key pre-Summer period.

 

Cocktail sponsor categories

 

 

  • Vodka – straight or flavoured
  • Scotch
  • Gin
  • Brandy
  • Rum – White, Spiced or Dark
  • Whiskey
  • Liqueurs
  • Mixers/Cordials

Mixorama campaign categories

 1. Engaged Experiential Sampling

  • Mixorama Cocktail Bar visiting up to 25  key Large Format stores across Top 4 Multiples
  • Mixorama Cocktail Bar at 2 London mainline rail termini
  • Communicating with around ½ million Cocktail aware adult consumers
  • Engaging with & sampling to 250k
  • Each category sponsor – minimum 20k perfect-serve, data-collected samples
  • All supported by heavily Sponsor branded RoadShow vehicles & Bar, plus
    • Local store media support
    • Branded store PoS

 2. Mobile Experiential

 3. Media & Social-media

 

  • Additional reach through exclusive Shopmium partnership
  • Product discovery & new customer acquisition
  • Brand / product rich media + mobile coupon
  • Product feedback, reviews & buyer insights
  • Traditional print & broadcast PR & competition coverage
  • On-line & Social media PR & competition coverage
  • Mixorama website with heavy sponsor branding
  • Reaching up to 12 million ABC1 Cocktail aware adults around 4x’s.
  • Drinks cross-category promotions

 

 

  • Helping maximise trade channel activities via constant comms.
    • Tesco HQ RoadShow visit
    • GSM & store liaison & support
    • Full stock & uplift control
    • Category teams Factfiles & mailings

 

 

 4. promotions

5. Trade Support