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The 1st Mixorama arrives in...

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An altogether better at-home cocktails
sampling & promotional experience…

1st Mixorama

At-home Cocktails

Nov 25 - Dec 8 2024

Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion. 

The 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support. 

*Source Drinks Retailing 2023 / The Grocer 2023

1st Mixorama campaign summary - 4 key activational areas

  • 1. Live experiential RoadShow sampling

    • 10 days heavily branded Mixorama RoadShows at major Food Festivals & Festive Fayres with live cocktails tasting & mixing masterclasses with Mixologist
    • Overall reach 110k, direct engagement 85k
    • Up to 12k individual samples per sponsor, plus distributed coupons.

  • 2. Media - Radio / Print / On-line

    • Print/On-line; 100+ pieces campaign & sponsor editorial + 110+ sponsor branded competitions - overall coverage 53 million
    • Radio campaign editorial & competitions across 40 stations - average 8 million coverage

  • 3. Social & web

    • Branded campaign social pages with sponsor posts - Facebook / Twitter / Instagram - target 100k interactions
    • Branded campaign website - www.mixorama.co.uk, inc. sponor pages - target 60k usv's

  • 4. Promotional & Trade support

    • Win 1 of 5 At-home Christmas Cocktail parties
    • NEW Create a Christmas Cocktail competition
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Cocktail orMixer categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £1.75 million
    • Individual, exclusive sponsor catgeory cost, less than <0.8 of campaign value

Up to 8 Cocktail categories we’d love to fill…

With a target of an exclusive brand in each of the key Cocktails areas of Gin, Vodka, Scotch, Brandy, Rum, Whiskey and relevant Liqueurs, Aperitifs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.

Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy / Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & Cordials + Mocktails

Join us on an
at-home Cocktails promotional journey

1st Mixorama – At-home Cocktails 

 Nov 25th – Dec 8th 2024

 

Sponsorship

Mixorama has exclusive spirits & mixers categories, get more info here: Sponsorship info email

Media

Find about more about the     1st Mixorama and it aims &          objectives here or call 020 3872 2573 Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

November 25th - December 8th 2024

13th National Wine Wise + 6th Get Wine Wise – Wine Education

April/May 2025

5th It's Lunchtime –
Brunch & Lunch

November 25th - December 8th 2024

1st Mixorama –
At-home cocktails

May 26th - June 1st 2025

29th National BBQ Week –
BBQ & Gastro-grilling

April 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

June 2nd - August 3rd 2025

23rd Gastro Alfresco –
Alfresco eating & entertaining

April/May 2025

1st Free From Fortnight + Veggietopia
Free-from & Plant-based

September 2025

5th Dinner To Dine For -
Big Night In & Meal-treats

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email