The 1st Mixorama arrives in...
- 240Days
- 12Hours
- 24Min
- 56Sec
Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion.
The 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support.
*Source Drinks Retailing 2024 / The Grocer 2024
1. Live experiential RoadShow sampling
2. Media - Radio / Print / On-line
3. Social & web
4. Promotional & Trade support
Branding, Share of Voice & Activation
Campaign Value & Sponsor Cost
Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy / Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & Cordials + Mocktails
1st Mixorama – At-home Cocktails
December 1st – 7th 2025
Mixorama has exclusive spirits & mixers categories, get more info here: Sponsorship info email
4th A Better Breakfast + National Deskfast Day – Breakfast
1st Free From Fortnight + Veggietopia
Free-from & Plant-based
5th It's Lunchtime –
Brunch & Lunch
5th Dinner To Dine For -
Big Night In & Meal-treats
29th National BBQ Week –
BBQ & Gastro-grilling
14th National Wine Wise + 7th Get Wine Wise – Wine Education
23rd Gastro Alfresco –
Alfresco eating & entertaining
1st Mixorama –
At-home cocktails
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email