The 1st Mixorama arrives in...
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Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion.
The 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support.
*Source Drinks Retailing 2023 / The Grocer 2023
1. Live experiential RoadShow sampling
2. Media - Radio / Print / On-line
3. Social & web
4. Promotional & Trade support
Branding, Share of Voice & Activation
Campaign Value & Sponsor Cost