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An award-winning, multi-brand, multi-channel engaged experiential RoadShow Cocktails campaign supported by integrated Media, Social & Promotions

The 1st Mixorama arrives in...

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An altogether better at-home cocktails
sampling & promotional experience…

1st Mixorama

At-home Cocktails

Nov. 30th - Dec. 6th 2026

Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion. 

The 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support. 

*Source Drinks Retailing 2024 / The Grocer 2024

1st Mixorama campaign summary - 4 key activational areas

  • 1. Live experiential RoadShow sampling

    • 10 days heavily branded Mixorama RoadShows at major Food Festivals & Festive Fayres with live cocktails tasting & mixing masterclasses with Mixologist
    • Overall reach 110k, direct engagement 85k
    • Up to 12k individual samples per sponsor, plus distributed coupons.

  • 2. Media - Radio / Print / On-line

    • Print/On-line; 100+ pieces campaign & sponsor editorial + 110+ sponsor branded competitions - overall coverage 53 million
    • Radio campaign editorial & competitions across 40 stations - average 8 million coverage

  • 3. Social & web

    • Branded campaign social pages with sponsor posts - Facebook / Twitter / Instagram - target 100k interactions
    • Branded campaign website - www.mixorama.co.uk, inc. sponor pages - target 60k usv's

  • 4. Promotional & Trade support

    • Win 1 of 5 At-home Christmas Cocktail parties
    • NEW Create a Christmas Cocktail competition
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice &amp Activation

    • Hi-impact Branding &amp Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost &amp no call on brands marketing resources
    • Up to 8 exclusive Cocktail orMixer categories

  • Campaign Value &amp Sponsor Cost

    • Overall campaign value - £1.75 million
    • Individual, exclusive sponsor catgeory cost, less than <0.8 of campaign value

Up to 8 Spirits/Cocktail categories we’d love to fill…

Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy / Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Aperitifs / Mixers & Cordials + RtD & Mocktails

Join us on an
at-home Cocktails promotional journey

1st Mixorama – At-home Cocktails 

 Nov. 30th – Dec. 6th 2026

 

Sponsorship

Mixorama has exclusive spirits & mixers categories, get more info here: Sponsorship info email

Media

Find about more about the     1st Mixorama and it aims &          objectives here or call 020 3872 2573 Media info email

Together Is Better in 2026/7

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 8th - August 2nd 2026

25th Gastro Alfresco –
Alfresco eating & entertaining

February 2027

5th Dinner To Dine For -
Big Night In & Meal-treats

November 23rd - 29th 2026

15th National Wine Wise +
8th Get Wine Wise – Wine Education

March 2027

1st Free From Fortnight + Veggietopia
Free-from & Plant-based

May 31st - June 6th 2027

30th National BBQ Week –
BBQ & Gastro-grilling

Nov 30th - Dec 6th 2026

2nd Mixorama –
At-home cocktails




April 2027


4th A Better Breakfast – Breakfast & Brunch

September 2027

5th It's Lunchtime –
Brunch & Lunch

January 2027

1st Come Diet With Us -
Dietary & Weight-loss

May 2027

3rd BeerathoN -
Ales / Beers / Ciders

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Grocerama – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email