The 1st Mixorama arrives in...
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December 4th – 10th 2023
Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion in early December 2023.
Changing consumer attitudes, especially amongst Millennials and of course the major social & economic effects of Covid have all driven the market and the move towards more home-centric lifestyles.
So, the 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support. *Source Drinks Retailing 2021/The Grocer 2021
Mixorama RoadShow - 10 days at Food Festivals /Festive Fayres reaching 110k, & 12k individual brand samples per sponsor
Print, on-line & Radio, 250 pieces – campaign & branded editorial
& competitions
- coverage 61m
Campaign & branded Social interactions, target 100k + website 60k usv’s
Celebrity spokesperson, Branded PoS & At-home Cocktail Party competition
Hi-impact Branding &
equal Share of Voice
for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive spirits
& mixers categories
Overall campaign value; approx. £1.6m
Cost of exclusive category sponsorship; <1% of campaign value!
1. Live experiential RoadShow sampling
2. Media - Radio / Print / On-line
3. Social & web
4. Promotional & Trade support
Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy / Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & Cordials + Mocktails
Exclusive product categories, with everything being included in the cost; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. There is no call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotional support.
1st Mixorama – At-home Cocktails
December 4th – 10th 2023
We live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – award-winning, multi-brand, multi-channel shared grocery brand experiences.
Our Together Is Better category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!
5th Dinner To Dine For -
Big Night In & Meal-treats
22nd Gastro Alfresco –
Alfresco eating & entertaining
4th A Better Breakfast + National Deskfast Day – Breakfast
5th It's Lunchtime –
Brunch & Lunch
1st Free From Fortnight + Veggietopia
Free-from & Plant-based
12th National Wine Wise + 6th Get Wine Wise – Wine Education
27th National BBQ Week –
BBQ & Gastro-grilling
1st Mixorama –
At-home cocktails
