Aimed at £½ billion+ ‘at home’ cocktails market*, Mixorama will be mixing it up in the key festive season teaching consumers how to mix cocktails at home. So, what better time to introduce the UK’s first-ever grocery cocktail’s at-home promotion at the end of November 2021
Changing consumer attitudes, especially amongst Millennials and of course the major social & economic effects of the Covid pandemic have all drive the market and the move towards more home-centric lifestyles.
*Source The Grocer 2020
December 1st – 12th 2021
Following the ongoing success of Grocery Gurus other ‘Together Is Better’ multi award-winning, multi-brand, multi-discipline campaigns, the new Mixorama grocery promotion has been created to help consumers know & understand more about the wonderful world of cocktails; how to mix them and how to drink & enjoy them at-home.
Whilst cocktails have traditionally been on-trade based, with mixology and theatre being key aspects, changes in attitudes and, as a result of Covid a major reduction in ‘going-out’, means that there’s never been a better time to jump on-board the ‘Cocktail Train’.
Mixorama will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering virtual experiential cocktail mixing & tasting, plus social-sampling and major media, social, on-line and promotional activity & trade support.
Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy
/ Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & Cordials + Mocktails
No one can beat Grocery Gurus highly cost-effective promotions, we’ve spent years perfecting the ‘Together is Better; Multi-brand – Multi-channel’ format; The cost of participation in the 1st Mixorama retail experiential and promotional campaign – way lower than any comparable form of dedicated brand promotional support!
We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from July 2021but with a changed format reflecting the ‘New Norm’ our category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!
1st Mixorama –
1st Come Diet With Us -
Dietary & Healthy living
All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet
December 1st – 12th 2021
Please contact me with press info