The 1st Mixorama arrives in...
December 2nd – 8th 2024
Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion in late November 2024.
Changing consumer attitudes, especially amongst Millennials and of course the major social & economic effects of Covid have all driven the market and the move towards more home-centric lifestyles.
So, the 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support.
*Source Drinks Retailing 2022 / The Grocer 2023