The 1st Mixorama arrives in...

  • 00Days
  • 00Hours
  • 00Min
  • 00Sec

Helping consumers mix it up in the £550k at-home cocktails market! *

Aimed at £½ billion+ ‘at home’ cocktails market*, Mixorama will be mixing it up in the key festive season teaching consumers how to mix cocktails at home. So, what better time to introduce the UK’s first-ever grocery cocktail’s at-home promotion at the end of November 2021
Changing consumer attitudes, especially amongst Millennials and of course the major social & economic effects of the Covid pandemic have all drive the market and the move towards more home-centric lifestyles.

*Source Drinks Retailing 2021/The Grocer 2020

November 29th – December 12th 2021

1st Mixorama

Cocktails at-home

Following the ongoing success of Grocery Gurus other ‘Together Is Better’ multi award-winning, multi-brand, multi-discipline campaigns, the new Mixorama grocery promotion has been created to help consumers know & understand more about the wonderful world of cocktails; how to mix them and how to drink & enjoy them at-home.

The UK’s first campaign aimed at the dynamic at-home cocktails market!

An altogether better at-home cocktails experience…

Find out more & secure your brand’s participation here!

Helping brands & consumers
to mix-it-up at-home!

Whilst cocktails have traditionally been on-trade based, with mixology and theatre being key aspects, changes in attitudes and, as a result of Covid a major reduction in ‘going-out’, means that there’s never been a better time to jump on-board the ‘Cocktail Train’.

Mixorama will be broadly based on our existing multi award-winning, proven promotional format, but in line with the ongoing effects of the Covid pandemic, a changed emphasis; a multi-channel event covering virtual experiential cocktail mixing & tasting, plus social-sampling and major media, social, on-line and promotional activity & trade support. 

 

A new at-home cocktails category specific multi-brand, multi-channel campaign with 4 key activational areas

 

Campaign summary

Live experiential RoadShow sampling

Mixorama RoadShow - 6 days at Foodie Festivals or mainline stations reaching 75k, & 10k individual brand samples per sponsor

Media

Print, on-line & Radio, 280 pieces – campaign & branded editorial
& competitions
- coverage 61m

Social & web

Campaign & branded Social interactions, target 110k + website 60k usv’s

Promotional &
Trade support

Celebrity spokesperson, Branded PoS & At-home Cocktail Party competition

Branding, SoV
& Activation

Hi-impact Branding &
equal Share of Voice
for all sponsors

Full activation, no call on brand resources

Cocktail categories

Up to 8 Exclusive spirits
& mixers categories

Value & Cost

Overall campaign value; approx. £1.2m

Cost of exclusive category sponsorship; <1% of campaign value!

4 key activational areas

Cocktail categories we’d love to fill…

With a target of an exclusive brand in each of the key Cocktails areas of Gin, Vodka, Scotch, Brandy, Rum, Whiskey and relevant Liqueurs, Aperitifs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.

Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy
/ Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & Cordials + Mocktails

All-inclusive campaign activational cost - we do it all!

Exclusive product categories, with everything being included in the cost; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. There is no call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotional support.

Can your brand afford
not to be in the mix?

No one can beat Grocery Gurus highly cost-effective promotions, we’ve spent years perfecting the ‘Together is Better; Multi-brand – Multi-channel’ format; The cost of participation in the 1st Mixorama retail experiential and promotional campaign – way lower than any comparable form of dedicated brand promotional support!

Together Is Better in 2022

12 campaigns in 2022 covering most major grocery occasions or categories

We live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!

Our 2022 Together Is Bettercampaigns

Click on a panel to visit a campaign trade info site
2022 campaigns

January 10th - 28th 2022

1st Come Diet With Us -
Dietary & Healthy living

February 7th - 20th 2022

5th Dinner To Dine For -
Big Night In & Meal-treats

March 7th - 20th 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

April 4th - 17th 2022

1st Free From Fortnight –
Free-from & Plant-based

May 2022 (exact dates to be confirmed)

3rd BeerathoN –
Ales/Beers/Ciders

September 2022 (exact dates to be confirmed)

5th It's Lunchtime –
Brunch & Lunch

May 30th - June 5th 2022

26th National BBQ Week –
BBQ & alfresco eating

October 2022 (exact dates to be confirmed)

1st Time 4 Teatime –
Teatime & Early evening meal

June/July 2022 (exact dates to be confirmed)

21st Gastro Alfresco –
Alfresco eating & entertaining

November 2022 (exact dates to be confirmed)

11th National Wine Wise + 5th Get Wine Wise – Wine Education

August 2022 (exact dates to be confirmed)

1st Veggietopia + Flexitaria -
Vegetarian/Vegan/Flexitarian

December 2022 (exact dates to be confirmed)

2nd Mixorama –
At-home cocktails

Altogether better experiences…

Fully sustainable campaigns

All of our campaigns are now fully sustainable with each campaign also contributing to & supporting environmental & social charities to help protect people and the planet

Join us on an at-home Cocktails promotional journey

1st Mixorama – Cocktails at-home

 November 29th – December 12th 2021

Sponsorship

I’d like to find out more, please send the campaign deck & options
Mixorama has exclusive spirits & mixers categories, reserve yours now

Media

Please contact me with press info

Find about more about the 1st Mixorama and it aims & objectives
For Sponsorship or Media info contact:
Grocery Gurus logo
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email