The 1st Mixorama arrives in...

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An altogether better at-home cocktails promotional experience…

November 21st – December 4th 2022

1st Mixorama

Cocktails at-home

Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion at the end of November 2022.

Changing consumer attitudes, especially amongst Millennials and of course the major social & economic effects of Covid have all driven the market and the move towards more home-centric lifestyles. 

So, the 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support. *Source Drinks Retailing 2021/The Grocer 2021

The UK’s first campaign aimed at the dynamic at-home cocktails market!

1st Mixorama campaign summary

Live experiential RoadShow sampling

Mixorama RoadShow - 10 days at Food Festivals /Festive Fayres reaching 110k, & 12k individual brand samples per sponsor

Media

Print, on-line & Radio, 250 pieces – campaign & branded editorial
& competitions
- coverage 61m

Social & web

Campaign & branded Social interactions, target 100k + website 60k usv’s

Promotional &
Trade support

Celebrity spokesperson, Branded PoS & At-home Cocktail Party competition

Branding, SoV
& Activation

Hi-impact Branding &
equal Share of Voice
for all sponsors

Full activation, no call on brand resources

Cocktail categories

Up to 8 Exclusive spirits
& mixers categories

Value & Cost

Overall campaign value; approx. £1.6m

Cost of exclusive category sponsorship; <1% of campaign value!

4 key activational areas

Cocktail categories we’d love to fill…

With a target of an exclusive brand in each of the key Cocktails areas of Gin, Vodka, Scotch, Brandy, Rum, Whiskey and relevant Liqueurs, Aperitifs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.

Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy / Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & CordialsMocktails

All-inclusive campaign activational cost - we do it all!

Exclusive product categories, with everything being included in the cost; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. There is no call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotional support.

Join us on an
at-home Cocktails promotional journey

1st Mixorama – Cocktails at-home

 November 21st – December 4th 2022

 

Sponsorship

Mixorama has exclusive spirits & mixers categories, get more info below: Sponsorship info email

Media

Find about more about the 1st Mixorama and it aims & objectives here:
Media info email

Together Is Better in 2022/3

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

We live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – award-winning, multi-brand, multi-channel shared grocery brand experiences.

Our Together Is Better category or occasion based grocery experiences bring together synergistic brands within an integrated experiential, & media/social promotional event, creating much greater shopper engagement and brand cut-through at a very much more cost-effective rate than other grocery experiential or promotional activities!

2022/23 campaigns

July 4th - 10th 2022

26th National BBQ Week –
BBQ & Gastro-grilling

February, date to be advised - 2023

5th Dinner To Dine For -
Big Night In & Meal-treats

July 18th - August 21st 2022

21st Gastro Alfresco –
Alfresco eating & entertaining

March, date to be advised - 2023

5th A Better Breakfast + National Deskfast Day – Breakfast

November 21st - 27th 2022

11th National Wine Wise + 5th Get Wine Wise – Wine Education

April, date to be advised - 2023

1st Free From Fortnight + Veggietopia
Free-from & Plant-based

November 21st - December 4th 2022

1st Mixorama –
At-home cocktails

September, date to be advised - 2023

5th It's Lunchtime –
Brunch & Lunch

GG-Award-Sustainable-SMALL
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email