The 1st Mixorama arrives in...

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An altogether better at-home cocktails promotional experience…

December 2nd – 8th 2024

1st Mixorama

At-home Cocktails

Aimed at the £½ billion+ ‘at home’ cocktails market*, the 1st Mixorama promotion will be mixing it up in the key festive season teaching consumers how to mix cocktails at home with the UK’s first-ever ‘cocktail’s at-home’ promotion in late November 2024.

Changing consumer attitudes, especially amongst Millennials and of course the major social & economic effects of Covid have all driven the market and the move towards more home-centric lifestyles. 

So, the 1st Mixorama will consist of experiential sampling RoadShows, with resident Mixologist, plus major media, social, promotional & trade support. 

*Source Drinks Retailing 2022 / The Grocer 2023

The UK’s first campaign aimed at the dynamic at-home cocktails market!

1st Mixorama campaign summary - 4 key activational areas

  • 1. Live experiential RoadShow sampling

    • 10 days heavily branded Mixorama RoadShows at major Food Festivals & Festive Fayres with live cocktails tasting & mixing masterclasses with Mixologist
    • Overall reach 110k, direct engagement 85k
    • Up to 12k individual samples per sponsor, plus distributed coupons.

  • 2. Media - Radio / Print / On-line

    • Print/On-line; 100+ pieces campaign & sponsor editorial + 110+ sponsor branded competitions - overall coverage 53 million
    • Radio campaign editorial & competitions across 40 stations - average 8 million coverage

  • 3. Social & web

    • Branded campaign social pages with sponsor posts - Facebook / Twitter / Instagram - target 100k interactions
    • Branded campaign website - www.mixorama.co.uk, inc. sponor pages - target 60k usv's

  • 4. Promotional & Trade support

    • Celebrity Mixologist as campaign spokesperson
    • Win 1 of 5 At-home Christmas Cocktail parties
    • NEW Create a Christmas Cocktail competition
    • Sponsor branded PoS - direct & downloadable

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Cocktail orMixer categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £1.75 million
    • Individual, exclusive sponsor catgeory cost, less than <0.8 of campaign value

Up to 8 Cocktail categories we’d love to fill…

With a target of an exclusive brand in each of the key Cocktails areas of Gin, Vodka, Scotch, Brandy, Rum, Whiskey and relevant Liqueurs, Aperitifs, plus mixers Mixorama will help educate consumers about Cocktails and encourage trial and ’at-home’ mixology.

Gin; straight or craft-flavoured / Vodka; straight or flavoured / Scotch / Brandy / Rum; white, spiced, dark / Whiskey & Bourbon / Liqueurs; Cream, Coffee, Fruit & Specialty / Wine / Aperitifs / Mixers & Cordials + Mocktails

Join us on an
at-home Cocktails promotional journey

1st Mixorama – At-home Cocktails 

 December 2nd – 18th 2024

Sponsorship

Mixorama has exclusive spirits & mixers categories, get more info below: Sponsorship info email

Media

Find about more about the 1st Mixorama and it aims & objectives here:
Media info email

Together Is Better in 2024

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

February 12th - 25th 2024

5th Dinner To Dine For -
Big Night In & Meal-treats

June 17th - July 21st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

March 11th - 24th 2024

4th A Better Breakfast + National Deskfast Day – Breakfast

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

April 8th - 21st 2024

1st Free From Fortnight + Veggietopia
Free-from & Plant-based

November 25th - December 1st 2024

13th National Wine Wise + 6th Get Wine Wise – Wine Education

May 27th - June 2nd 2024

28th National BBQ Week –
BBQ & Gastro-grilling

November 25th - December 1st 2024

1st Mixorama –
At-home cocktails

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email